4 Creative Lead Generation Ideas Increase money

1) Create a quiz.

Offer a quiz to your website visitors as a creative way to learn more about them and obtain their contact information. The goal is to “bargain” the result of the quiz in return for a new lead, which can be very effective when done right.

A great example of this comes from Eastern International College. It created the following quiz to help students make a proper major selection.

The quiz provides valuable information for students in a unique and interactive way. Then, when they fill out a lead information form, they provide specific information about themselves, which Eastern International College can then use to counsel them about the school.

2) Show what’s working for you.

Writing a transparent post that pulls back the curtain on something you've seen success (or failure) with can prove interesting to potential leads. Other companies going through a similar stage of growth -- or approaching your size -- can gain a lot of inspiration from posts like this, and ultimately avoid making the same mistakes.

Check out this report from Classy below. In an effort to provide an insightful resource, it created this analysis of how its blogging strategy had evolved, and what the brand had learned, over the course of 1,000 posts.

This blog post from Classy, a fundraising platform for nonprofit organizations, pulls back the curtain on its learnings to share it with the broader content community. It's helpful for a blogger in any industry, and prompts readers to download the strategy guide as a final CTA.

3) Compile examples for people to learn from.

Finding effective examples to learn from can be extremely valuable, but also very difficult. A list of best practices in your industry is an excellent way to drive prospects to your domain where they can opt-in.

Kapost put together "The Kapost 50," a list of top B2B content marketing examples, as a resource to inspire site visitors to opt-in and be successful with their own marketing strategies.

Content marketers are looking for examples of brands creating content well, especially in the B2B space, and the Kapost 50 calls out particular examples of top content every year. The blog post drives traffic with its clever site copy, and the brand inspiration and helpful examples make visitors want to keep coming back for more.

4) Create a valuable email course.

A well-developed email course is like gaining access to a real class -- for free. For busy marketers, this type of offer can prove to be really valuable.

This approach tends to work well for in-depth topics that really should be learned in a class-like environment. Check out the course from Buffer below. Buffer gives away 25 social media strategies in 25 days in exchange for an opt-in.

Buffer created the email course to repurpose blog content into smaller, more digestible pieces. The email course helps people with different content consumption styles get the same valuable information that's on Buffer's blog, and it helps Buffer generate new leads to engage with over email.



source:
https://blog.hubspot.com/marketing/lead-generation-ideas